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BIGELOW TEA

Bigelow Vanilla Chai Tea is one of my personal favorites when it comes to tea. The flavor is truly delicious, however, as tea is a ritual experience- the look and feel of the package and tea bags do not equate to the taste. For this project I set out to identify the target market, include the core values of Bigelow as a brand, and incorporate elements of the original packaging into the redesign.I scanned the original packaging to get a better idea of the layout and hierarchy. The first thing I noticed was that there were too many colors and typefaces on the box. There is just a lot going on here. After scanning the opened box, I pulled out some key elements of the box’s composition.