Alchemy is a craft beer with bottle design and crafted brand. The inspiration for the brand comes from alchemy and alchemical symbolism. I created a custom typeface based on a student project I found. I built a diagonal grid and formed each letter individually.
This project allowed me to dive deeply into physical and material explorations and experimentation. I got messy with different label adhesives and spray materials. I tested mattes versus glosses. This is probably the most fun I've ever had with a project.
The monster kit includes: Calvin; your very own monster pal, binoculars, monster munch, an explorer's T-shirt, and a carrying pack complete with a window (and breathing holes) for Calvin.
This monster companion kit is a handsewn set. I have the needle scars as a reminder. Having never sewn previously, of course the first step is a backpack and plush toy. I researched for weeks on how I would construct the elements I wanted.
I wanted all of the elements to be cohesive across textiles and graphic elements. I spent more time in the local fabric store that month than any other place. My living room was covered in furs and scraps and my roommates thought I was going mad.
The Chicago Museum of British Pop is a fictional museum of British pop music in Chicago (say that 5 times fast). I drew two scraps of paper from a hat. One that read: "British Pop Music," and one that read "Chicago, Illinois." I was tasked with combining the vibe and content of these two worlds into one.
I am from the U.K. originally. I moved here when I was 6 years old, and have since lost my accent apart from words like "Mum," "Pasta," and "Garage," but I hold the world of British Pop, Rock, and Punk very dear and close to me. My favorite artist of all time is the late and great David Bowie. I listened to Moonage Daydream on repeat for most of this project.
I wanted a modern feel to the branding of the museum, while keeping imagery in line with late 70s, 80s, and early 90's pop culture in music.